Workers’ pay on Kenyan flower farms needs to double or even triple to attain the level of a living wage. But besides benefiting workers, is higher pay also better for the businesses? Partly yes, research suggests. But higher costs are unavoidable. So who should foot the bill? There’s only one answer to that as far as the rose growers are concerned. “If consumers want to see higher wages, they should be prepared to pay more for a bunch of roses.”