Region: Worldwide
Office: Nairobi, Kenya
Application deadline: September 21, 2023

About We Lead

We Lead is a new, inspiring, innovative and powerful program that aims to improve the sexual and reproductive health and rights (SRH-R) of young women. It focuses on four specific groups of young women: those living with HIV, those with disabilities, sexual minorities and those affected by displacement. The program puts these young women as rights holders in the driver’s seat while supporting them to make sustainable changes for their SRH-R.

The program is implemented in nine countries in Africa, the Middle East and Central America. The We Lead consortium consists of six civil society organizations: Positive Vibes, Restless Development, Marsa, FEMNET, the Central American Women’s Fund and Hivos. The Ministry of Foreign Affairs of the Netherlands is also part of the association.

Hivos is the leader of the consortium and as such is responsible for the development of the processes of implementation. In each country, the We Lead program supports young women’s groups and organizations to connect with each other’s in the local Communities of Action (CoA) as well as strengthen their capacity to be able to advocate, claim, protect and promote their SRH-Rs.

The assignment

The main objective of this assignment is to develop communications knowledge and materials to promote success stories of these project demonstrations.

Scope of work

The communication and visibility consultant will:

1. Public awareness

Develop and implement public awareness strategies and action plans that promote the visibility of We Lead program activities and outcomes through different media to increase audience volume and engagement.

2. Content creation

Content creation will be the cornerstone of this consultancy. The content will be carefully curated to resonate with the target audience and align with Hivos’ mission and values. The proposed content includes:

Impactful visuals:

• High-quality images and infographics that showcase We Lead’s successes and achievements.
• Graphic design & layout (including info-graphics design) for printed publications and a wide range of communications and media products including info-packs and brochures.

Compelling videos:

• Short and engaging videos highlighting success stories, interviews with beneficiaries, and We Lead program updates.
• Audio content (for example podcasts) discussing social issues, challenges, and possible solutions.

Cartoons and illustrations:

• Visual content in the form of cartoons and illustrations to simplify complex issues and make them more accessible to the audience.

3. Blogs and articles

Thought-provoking blog posts, op-eds and articles that delve deeper into social issues and Hivos’ interventions on the program mostly based on human interest stories.

Expected outputs and deliverables

• 1 short documentary about the We Lead program – highlighting success stories and featuring a balanced mix of Hivos partners and rightsholders
• Short video interviews
• 3 human interest blogs based on project success stories for publishing on the Hivos website
• 2 thematic twitter space conversations
• impactful social media graphics/illustrations/cartoons
• virtual communications training for implementing partners

Duration of the work

3 months from September 25, 2022 to December 25, 2023.

Applicant capacity and track-record

The applicant/organization needs to have the following capacity requirements:

• Proven experience in multi-media communications and PR
• Excellent writing, editorial and presentation skills
• Excellent record of accomplishment in implementing strategic communication, including engaging with media and designing and executing advocacy campaigns
• Excellent multimedia production skills
• Good knowledge of communication principles
• The consultant(s) is a self-starter with a proven capacity of thinking out of the box to address issues in different, innovative ways.
• The applicant/ organization must have a clean financial record.
• Excellent writing, editorial and presentation skills
• Excellent record of accomplishment in implementing strategic communication, including engaging with media and designing and executing advocacy campaigns
• Excellent multimedia production skills
• Good knowledge of communication principles

How to apply

Application deadline is September 21, 2023 5pm EAT with the following information to eastafricajobs@hivos.org:

• CV of consultant(s) and description of any partners or contributing institutions as appropriate.
• Description of the methodology and work plan (technical offer).
• Demonstrated previous experience in similar tasks and other qualifications outlined in this ToR.
• Not more than 1 page describing the financial proposal
• Examples and references of similar previous assignments delivered must be attached.

The email subject should read: ‘WE LEAD COMMUNICATIONS CONSULTANT’