Consultant Wanted: Social Media Efficacy -Malawi

April 6, 2020

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Consultancy Research on the effectiveness of social media as a tool of opening up spaces for women leaders’ participation in Malawi

Date of Activity: 30 April 2020

SUBMISSION DATE: 15 April 2020

  1. Contract title: Research on the effectiveness of social media as a tool for opening up spaces for women leaders’ participation in Malawi.
  2. Location: Malawi
  3. Contact details:

Organisation:                Hivos Foundation


Response Address:       20 Philips Avenue




Hivos is a Dutch development organization that seeks new solutions to persistent global issues. With smart projects in the right places, we oppose discrimination, inequality, abuse of power and the unsustainable use of our planets resources. Counter balance alone, however is not enough. Our primary focus is achieving structural change. This is why we cooperate with innovative businesses, citizens and their organisations. We share a dream with them of sustainable economies and inclusive societies.

Currently, Hivos has two broad programmes which are; Green Society and Open Society. It is under the Open Society that these ToRs are developed under the Women Empowerment component.

Project Brief

Hivos in collaboration with its partners is implementing a five year (2016-2020) Women Empowered for Leadership (WE4L) programme in Southern Africa (Malawi, Zambia and Zimbabwe) and Middle East (Jordan and Lebanon). This Programme seeks to promote women’s leadership at the political, public administration levels and within civic organizations. Focus is at the sub-national level where decisions are made and policies are implemented that directly affect people’s day-to-day life. It moreover allows for women’s leadership skills to grow and mature. The main catalysing forces in this Programme are women’s organizations and (aspiring) women leaders.

The goal of the WE4L is “collaborating for increased and effective participation by women in politics and public administration.” The activities include use of modern communications tools and platforms in profiling women leaders as well as researching about women who step up to participate in public leadership platforms. Social media has grown exponentially in the last decade rendering traditional information and data gathering methods close to obsolete. It has however become evident that social media has become a key tool in making or breaking leadership careers. It is this use of social media and its direct and indirect effects on women and their participation in leadership that this consultancy seeks to unpack for discussion.

Background of task

WE4L would like to gather information on the trends, possible case studies and projected future trends of social/online media and its use by women who are aspiring for leadership or currently in leadership as well as how it’s used to support or derail them. The paper will also look at social/online media sentiment on women leaders and how it influences public perception of women in leadership positions in the five implementing countries. It will also be key to analyse social/online media versus traditional media to determine the added value of investing in social and online media to further the objectives of the programme.

The Objective of the Research is to determine the effectiveness of social media as a tool for opening up spaces for women leaders’ participation in leadership in public administration, politics, and quasi government.

The Consultant will be expected to cover the following themes: access, use, experiences, influence and impact of social media with particular reference to the following:

  • The role of social media uses in making or breaking women leaders’ careers
  • The direct and indirect effects of social media use on women leaders career progression
  • The impact of social media in promoting the 50/50 gender representation agenda
  • The effectiveness of using social media as a tool for activism by women leaders
  • The impact of online gender based violence (harassment, intimidation & abuse) on women leaders
  1. Procedure – Open Tender
  2. Scope of the tender

The Contractor for the provision of the service will be engaged upon agreeing on the specific activities and deliverables of the project which will include:


  • Carrying out the in-country research based on the provided framework and methodology.
  • Compiling a full Report for the country research including at least two case studies.
  • Correctly citing any sources used in the Report

And provision of;


  • A full country report on Social/online media and its effects on women’s full participation in leadership processes with at least two case study/story per country and relevant infographics or visuals.
  • Annex of supporting documents (questionnaire responses)
  • A 2-page summary of the report
  1. The Specifications:

Hivos requires the consultant to have;

  • The ability to work with a diverse team
  • A recent similar body of work
  • Flexibility
  • Knowledge of global gender (Women Leadership and participation) issues


The WE4L programme uses both traditional and social media as information and advocacy tools. Through partners who work with beneficiaries on the ground the programme gathers information for various uses which include setting positions, documenting for research and communicating the work being done and successes. This information works as evidence in lobby missions, programming and when calling the public/ stakeholders to action. Hivos and in turn the WE4L programme prides itself in the effective use of online media and acknowledges the risks that come with the use. The consultant will be required to exhibit substantial understanding of both online and offline communications tools.

Monitoring and Evaluation

A framework and methodology will be shared with the consultant and will be used to monitor and evaluate the consultancy research. 

The Scope of the tender is as follows:

  1. Tenders are invited and should be emailed to clearly labelled “Effectiveness of Social Media Research WE4L Malawi 2020Submissions should meet ALL requirements, a Tender submitted for selected parts of the works only or which is incomplete will not be considered.

Tender Validity and Format

The tender will be valid for 10 days starting from the 6 April, 2020 to the 15 April 2020.  Tenders should be emailed to by 15 April 2020.

Document Rationale Type of information
Completed “Tenderer’s Declaration” document The Tenderer signed to show that they have fully understood and accepted the tender document See Annex A
Proposed budget showing daily professional fees and provisional reimbursable costs: (in USD)

The tenderer should clearly state the number of days and daily charges



Financial offer, Budget costs and activities aligned with the costs.

*Hivos will only pay the balance of the full amount after event end to factor in all actual costs incurred.

All services offered in line with delivery of the order made by Hivos.
Detailed CV showing recent similar work done and Knowledge of global gender (Women Leadership and participation) issues, Hivos can be assured on competency of Tenderer Provide information as according to the specifications and scope of the tender
Contact details of three valid referees The Tenderer assures Hivos and on its experience in the sector As necessary to provide Hivos with proper and complete information including a company profile.
Certificate of Incorporation, VAT Certificate, Current MRA Tax Clearance The Tenderer is legally registered and financially sound with valid tax certificates Certified copies of required company documents and valid tax certificate